In recent roles I increased average television time slot Nielsen ratings through well-produced and managed news programming.  In an earlier position I helped lift the Xerox brand in Mexico from 9th to 4th in market share.  I consider myself a versatile director and producer with experience and competence in a wide range of functions.  I am skilled in the use of all major video, production, graphic design, animation, and sound editing software. I am comfortable supervising editorial content of marketing and advertising products on all major platforms.  I am a skilled writer of scripts, promotional teasers, headlines and news topicals.   I am fluent in English and Spanish.

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This web-site exhibitited some of the most representative aspects of my commercial work.  These projects were developed between 1997 and 2017.

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From Illustrator for cultural, political and commercial projects in the beginning, I jumped to the advertising art area as a Designer, and grew to the point of managing art campaigns for companies such as Xerox, Philips, Haägen-dazs, Sears, and Albany International, wearing the hats of Art Director and Creative Director, Producer, and Director. Agencies and TV Stations that I have worked for include: Spezzia Advertising, Z Productions, Eikon Advertising, Kreativ Kunst Advertising, and in Argentina, SDK Advertising - Tutumatica Productions; in New Mexico, Deluxe design.  ​